What is SerpPal?
SerpPal reads the pages that rank on Google for your keyword, turns them into a brief, scores your draft live and helps you write, humanize and publish it.
SerpPal is an SEO writing tool. You give it a keyword, it reads the pages that already rank on Google for that keyword, and it turns what it finds into a writing brief. Then it scores your article live while you write, so you can see how complete it is next to the pages you want to beat.
Around that core you get AI writing, a humanizer and AI checker, study tools, publishing to your own site, and team features.
How SerpPal works
- You analyze a keyword. Pick a country and a language, and SerpPal fetches the top 30 Google results for that search.
- It reads the ranking pages. It skips results it cannot use (videos, social networks, PDFs and very short pages) and reads the text, headings and structure of the rest.
- It builds a brief. From the first 10 pages it could read, it works out the terms to use, the topics to cover, the questions people ask, a target length and a target score. If AI is turned on, it also writes a short topic brief with the search intent and the best article type.
- You write. The content editor shows your content score from 0 to 100 as you type, with each recommended term and how often to use it.
- You publish. Send the article to WordPress, Shopify, Ghost, Webflow or a webhook, now or on a schedule.
An analysis usually takes 1 to 2 minutes. You can leave the page while it runs.
What you can do with SerpPal
| Area | What it does | Learn more |
|---|---|---|
| Keyword research | Analyze a keyword, read the brief, choose competitors, find topics with the Content Planner, write many articles at once | Keyword research |
| Content editor | Live content score, terms, topics, questions, AI writing, versions, comments and sharing | Editor tour |
| AI writing tools | AI Chat, templates, the essay writer and the summarizer | AI writing tools |
| Humanizer and AI checker | Check text for AI patterns, humanize it, paraphrase it | Humanizer and AI checker |
| Study tools | Study sets, grammar checker, citations and the essay grader | Study tools |
| Publishing | Connect your site and publish or schedule articles with images and videos | Publishing overview |
| Projects and teams | Group work by website, invite editors and viewers, set a brand kit, track Google positions | Projects |
| MCP and API | Connect Claude, Cursor and other AI assistants to your account | What is MCP? |
Who SerpPal is for
- Bloggers and site owners who want articles that cover a topic as well as the pages on page one.
- Marketers and agencies who manage several sites or clients. Each site gets its own project, brand kit and team.
- Writers and editors who get a brief link instead of a vague topic.
- Students who use the essay writer, grammar checker, citations and study sets.
What SerpPal does not do
- It does not promise rankings. The content score measures how well your article covers what the top pages cover. Links, site authority and many other things also matter.
- It does not guess search data. Keyword volumes and difficulty come from Google data for the country you pick. Some countries and languages have no keyword data, see Countries and languages.
- It does not write in your name without you. AI drafts land in the editor (or in your project when you use bulk writing), and nothing is published until you publish it.
Your plan
Every account has monthly limits for keyword analyses, AI words, keyword plans and media storage. They reset on the 1st of every month. See Plans and limits, and /pricing for the current plans.
Next steps
- Write your first article in a few minutes: Quick start.
- Learn your way around: The dashboard.
- New to SEO words like SERP or keyword difficulty? See the Glossary.